United Way of St. Catharines & District 63 Church Street, Suite LC1, St. Catharines, ON L2R 3C4 | 905.688.5050
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25,000 people received emergency food assistance

Best Practices

Summary of United Way Best Practices for Workplace Campaigns

Planning Stages:

  • Proper corporate call involving a volunteer
  • Cabinet member involved with account, in addition to staff or loaned rep (for all Key & Major Accounts)
  • Committee in place (larger worksites), e.g. specific roles like communication
  • Employee Campaign Coordinator (ECC) appointed & trained
  • Leadership Champion appointed & trained
  • Partnership Analysis every 2-3 years
  • Canvasser training
  • Thank you letter to each donor

During campaign:

  • Personalized pledge cards (name / amount given last year)
  • Leadership canvassing (with personalized package)
  • Recanvassing
  • Use of agency speakers/presentations
  • Communicate corporate match (if applicable)
  • Agency Tours
  • Thank you letter to each donor
  • Incentive prizes (early bird / regular). Best results tend to be day-off with pay / week vacation and/or spa/weekend get-away packages
  • Leadership gift follow-up (thank you call & letter within 2 weeks of gift)
  • Canvassers recognized and thanked (by own organization), e.g. appreciation
    lunch (food/event more appreciated than item/trinket)
  • Retirees canvassed and involved in events


  • New hires canvassed throughout the year
  • Package/post card for retirees upon exit
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